ROXY 2023 Launch: Salty, Cool Fashion
Since 1990, ROXY has been empowering women to defy the status quo by creating products that strike the balance between style, performance, and femininity. The ROXY 2023 collection is launching with 18 optical and 8 polarized-sun styles featuring sustainable acetate that embraces the brand’s love of protecting the environment. The spring/summer release draws inspiration from the brand’s feminine strength that is expressed through two fashion-forward themes: Salty Society and Currents of Cool.
Staying true to its surf spirit, Salty Society brings Earth-like neutrals, punctuated with vintage primaries. Natural blends of taupes reflecting linens blowing in a warm summer breeze set against a tropical backdrop of lush pastels. The RX4005 in green features an exaggerated square shape with a strong retro influence and thick, high-quality sustainable acetate temples.
The key ingredients to ROXY is confidence, natural beauty, and cool fashion. Currents of Cool brings bold on bold on bold with touches of Caribbean crystals flowing into bright compositions. The RX3011 embraces an array of crystal gradients with floral hues. The modified, square front shows a modern fit that goes along with ROXY’s effortless, cool style.
The RX7007 style exemplifies Currents of Cool, carrying over through the sun collection. A sharp, cat-eye in a range of bold choices like the signature ROXY pink and high-quality polarized lens.
As a lifestyle brand that caters to women all around the world, ROXY has been inspiring women and dreamers since the summer of 1990. The brand celebrates the empowerment of women in action sports and beyond with products that provide versatility, style, and sustainability. The optical and sun collection enters the scene in signature ROXY style by making waves and moving mountains.
See the entire collection at Vision Expo East, March 17th-19th, at booth P321.
Established in 2010, Mondottica USA distributes fashion brands and its own collections throughout the Americas. Today Mondottica USA brings innovation, product design and service to the forefront by understanding and responding to the ever-changing needs of the market. Collections include United Colors of Benetton, Bloom Optics, Christian Lacroix, Hackett London, Sandro, Gizmo Kids, Quiksilver and now introducing ROXY.