In keeping with their focus on interesting, eye-catching eyewear, NW77th has introduced a range of contemporary designs. Vivid colors and geometric shapes come together to create fresh, unique styles, encouraging the expression of one’s individuality. The release features 10 acetate and 3 stainless steel models, each available in 4 brilliant colors.
Taking inspiration from young urban dwellers, each frame from NW77th is designed to withstand the hustle and bustle of high-energy lifestyles. NW77th places quality and comfort as top priorities, crafting their products with biodegradable cellulose acetate and surgical-grade stainless steel for a lightweight yet durable build. Following the initial design, the frames undergo a meticulous manufacturing process in which they are handcrafted and hand-polished, ensuring the superb quality of each piece.
The release introduces new designs to four of NW77th’s product collections: Street Series, Block Steel, Home, and Socks. The product collections are characterized by a naming or design element that speaks to the history of the brand and the partnerships since its initial launch, such as the street names of Seattle or the temple tips resembling socks. As an independent, family-owned business with 143 years of beautifully crafted eyewear, the Erkers express the pride they have in their past through the little details present in each design.
See the entire NW77th line on their website NW77th.com.